See us at the CLA Game Fair, Stand no: P0580

William & Son will be exhibiting at this year’s CLA Game Fair, taking place at Blenheim Palace from 18th – 20th July.
As the place for shooting enthusiasts, with all types of shooting, you can compete, take part and see international competitors in action, as well as shop for the best shooting rifles and accessories.
William & Son will be situated on Gunmakers Row, showcasing our new Men’s and Women’s country clothing collection for AW14. From traditional tweed breeks, action back jackets and field coats to our most luxurious cashmere jumpers, cotton check shirts and colourful yet stylish pocket squares. Paul West, our expert gun maker will be showing the best of our range of hand crafted guns and rifles bestowing hours of craftsmanship and fine detail. Whether it’s a standard 12 bore or a bespoke pair of guns your require, our services offer a combination allied to British artistry. Visitors will also have the chance to chat with William & Son founder, William Asprey and gain expert advice.

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Offering only the finest hospitality, gourmet foods, shopping and exploring, the Game Fair will offer a variety of experiences, where you will be sure to experience the best the Great British countryside!

Visit us on Gunmakers Row at stand no: P0580
Friday 18th – 20th July
From 9am – 6pm daily

Book tickets

3 Day Flash Sale In-Store Only

We will be hosting a 3-day flash sale in-store ONLY from 12th – 14th June. Visit our gun and rifle makers store on Mount Street to receive this rare offer of up to 70% off country clothing, footwear, cashmere, shooting accessories and clothing accessories.

Visit our store:
William & Son
Gun & Rifle Makers
14 Mount Street
Tel: 020 7493 8385

Thursday 12th June 10am – 6pm
Friday 13th June 10am – 6pm
Saturday 14th June 10am – 5pm

*Excludes shotguns, rifles and select products, ask in-store for more details.

Country Life Fair 2014

William & Son are excited to be taking part in the very first Country Life Fair. Held in the grounds of Fulham Palace, South West London, 27th – 28th September 2014. Inspired by Country Life Magazine, the luxury event will bring the countryside to town, showcasing the best of British rural life from country pursuits, clothing and accessories and speciality foods, which visitors will be able to taste, try and buy.

  • Country life fair

We will be exhibiting a variety of our finest Men’s and Women’s country clothing and accessories alongside some of our finest shotguns.

To purchase tickets visit Make sure you use the promo code ‘WS14’ to be entered into the fair grand prize draw for a chance to win thousands of pounds worth of high value prizes from luxury country breaks to fine dining and wine, including a £500 voucher to spend in store at William & Son.

For more information and to book tickets Click here

GunsOnPegs Evening at The Dorchester Hotel

William & Son are pleased to be taking part in an evening at The Dorchester Hotel, hosted by GunsOnPegs on Wednesday 14th May 2014. Gunsmith Paul West and Country Clothing buyer Sarah Lansley will be exhibiting a selection of our finest guns alongside some of the world’s greatest names in gunmaking. Join us for champagne and canapés and gain expert advice from our experienced team who will be happy to help whilst exchanging shooting stories.

William & Son at The Dallas Safari Club Convention & Expo

William Asprey and our Gunsmith Paul West will be showcasing a handpicked selection of our finest guns at Dallas Safari Club Convention & Expo from 9th – 12th January. Join us at the Dallas Convention Center where there will be silent and live auctions for the world’s finest wilderness experiences and sporting equipment, wildlife displays and exhibitors. Promising to be the most successful convention yet, there will be donations towards the communities benefiting the wildlife conservation, DSC and Dallas Ecological Foundation’s education programs. We will be presenting a variety of sporting shotguns such as 12 and 28 bores including a pair of 20 bores and a 9.3 × 74 double rifle as well as the opportunity to gain expert advice from William Asprey and Paul West. Click here here for more information and tickets