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New Guns

A thousand hours in the making, a William & Son fully bespoke shotgun or rifle is a thing of unique beauty, perfect balance and finely tuned firepower.

The commissioning of a William & Son gun is an active engagement with a series of hugely experienced artisans and craftsmen, from initial consultation in the gunroom with our resident gunsmith, close study on the shooting range to first action in the field.

After we have studied you shooting, specialist barrel makers and actioners begin to work while a stocker hand carves and shapes richly grained walnut to create a gun as fitted to your form and fancy as a bespoke suit. The hand engraving - not superfluous detail but the celebration of an ancient art and an integral feature of the finest guns - is done to your choice of design.

Such is our commitment to making guns of the absolute highest quality that we only take on a few commissions a year. This is not something to be rushed. Not by us anyway. A William & Son gun is a serious investment in every sense but it is an investment in the most remarkable of objects; tool and treasure.

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  • 410 Best Quality Self-Opening Side Lock Ejector Shotgun

    410 Best Quality Self-Opening Side Lock Ejector Shotgun

    £59,000.00

    410 Best Quality Self-Opening Side Lock Ejector Shotgun

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    410 Best Quality Self-Opening Side Lock Ejector Shotgun
  • Magazine Rifle

    Magazine Rifle

    £19,500.00

    Designed for durability in the face of the rough handling or extensive travel and functionality in all weather conditions, the bolt-action magazine rifle is regarded as the definitive model of its kind.

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    Magazine Rifle
  • Over and Under Shotgun

    Over and Under Shotgun

    £71,000.00

    A relative newcomer to the sport, making its first appearance only at the turn of the 20th century with the advent of clay pigeon shooting, the Over-and-Under shotgun has nevertheless won the hearts of even the most traditional of shots.

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    Over and Under Shotgun
  • Side By Side Shotgun

    Side By Side Shotgun

    £57,500.00

    The definitive, sporting shotgun, and a William & Son signature, the classic Side-By-Side is often regarded as the most aesthetically pleasing of all models.

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    Side By Side Shotgun
  • Side By Side Case Hardened Shotgun

    Side By Side Case Hardened Shotgun

    £57,500.00

    The definitive, sporting shotgun, and a William & Son signature, the classic Side-By-Side is often regarded as the most aesthetically pleasing of all models.

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    Side By Side Case Hardened Shotgun
  • Over and Under "Sporter" Shotgun

    Over and Under "Sporter" Shotgun

    £39,500.00

    Over and Under "Sporter" Shotgun

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    Over and Under "Sporter" Shotgun