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The London Collection

Introducing William & Son"s first jewellery collection, devised and conceived by our in-house team, powered by passion, vision, commitment, enthusiasm and energy. A versatile day into night concept - From a simple pair of diamond earrings to an exquisite diamond chain, all can be transformed for evening into either dazzling tassel earrings or a stunning sautoir with a click, snick, snap of a diamond clasp. A timeless, elegant collection inspired by the wonderful architecture of London, it effortlessly changes the wearer"s look from day time chic to evening glamour. Each piece or combination, in either white or rose gold, expresses one"s mood, whether you"re wearing a subtle, understated ring or the more sophisticated exuberant sautoir. Our intention was to create a future heirloom to be passed on through the generations. The outcome, we hope, is one of fun, elegance, playfulness and style.
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