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William & Son Limited - SHOP ONLINE NOW

We are now running as an online shop only. Please email to make enquiries and to place orders.

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From the Heart of Mayfair

Over the past twenty years, William & Son have remained true to the founding principles, earning Royal Warrant, an international reputation and, most importantly, a loyal clientele who continue to visit the store on Bruton Street in the heart of Mayfair.

The William & Son brand has grown to become Mayfair’s go-to luxury destination for Town & Country living, the inspiration behind our first ever television advert.

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Ferro Brothers for William & Son

Wiliam & Son are delighted to collaborate with renowned glassmakers, the Ferro Brothers to create an exclusive range of vibrant vases, sculptures and bowls.

Pietro and Ricardo Ferro’s glass masterpieces are the culmination of over 25 years experience, specialising in the Battuto tempering technique passed on from their father.

Bespoke & Personalisation

Design Service & Bespoke Commissions


We like to say that at William & Son, all things are possible, the only limitation is your imagination. With that in mind, your ideas can be brought to life by our team of in-house designers.

Whether that’s creating an heirloom to pass down to generations, commissioning unique gifts for colleagues and suppliers or simply a one-off project for yourself, we aim to go above and beyond in fulfill every bespoke project.

The possibilities are endless and our team of experts will offer their dedication until our clients’ are completely satisfied with the results.

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Where possible, here at William & Son we strive to answer to any personalisation queries. From embossing initials onto a leather card holder to adding a family crest onto a sterling silver decanter, our commitment is excellence in every detail coupled with an exceptional service.

We are happy to offer our expertise and a personalised approach to fulfil any of our clients’ desires. It is this unique level of service and commitment to excellence that has earned William & Son a Royal Warrant in 2009 from Her Majesty Queen Elizabeth II granted in recognition for Goldsmiths and Silversmiths.

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Two Floors of Curated Luxury

Our Mayfair flagship store boasts two floors of hand-picked luxury items including watches, jewellery, silver, leather goods, homeware, clothing and the gunroom.

Enriched by specialists in each department William & Son are dedicated to providing the finest service and high quality products.

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About William & Son

There is a quite specific and especially British take on the finer things in life, and that is what William & Son has always been about. Our founder, William Asprey, a seventh generation member of the Asprey family, wanted to create a place with a commitment to excellence and authenticity, in all its forms, and that is what we have done. Each department has its own specialist, which means we can source and curate everything that we do. From the finest jewellery and timepieces, leather goods and homeware, impeccable clothing and accessories for the field.

We’re a place dedicated to using the highest quality British craftsmanship and materials, and most definitely to the charms of unexpected innovations. That’s why we partner with every new generation of artists, artisans and designers, to ensure that traditional crafts not only survive, but are constantly reinvigorated. From unique commissions to personalisation. From something to make a celebration, large or small, always rather more than routine.

By remaining true to our founding principles, we’ve earned a Royal Warrant, an international reputation and, most importantly, a loyal clientele who visit us at our home in central Mayfair.

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Gift Wrapping

Next Day Delivery

Free Returns



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